Voice Calibration — The Copy Foundry

Section 1 of 8

A/B Voice Test

For each pair, pick the version that sounds more like BrüMate. Go with your gut.

Pick one option for every pair before continuing.

Section 2 of 8

How does each word or phrase feel in BrüMate copy?

Rate every word before continuing.

Section 3 of 8

Drag to rank these opening approaches from most preferred (1) to least (5).

Section 4 of 8

Where does BrüMate copy sit on each spectrum?

Section 5 of 8

Select everything that is an absolute dealbreaker in BrüMate copy.

Section 6 of 8

Score each copy sample 1-10. Add optional notes.

Section 7 of 8

Drag to rank what matters most in BrüMate product copy (1 = most important).

Section 8 of 8

Final thoughts. Say as much or as little as you want.

What's the #1 thing that makes BrüMate copy sound like BrüMate?

What's the most common mistake you see in copy drafts?

Is there a brand (any industry) whose copy voice you admire? What do you like about it?

Calibration Complete

JSON file downloaded. Here's a quick summary of the results.